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Hermes chasing a volleyball on the beach.

The email marketer’s checklist for a relaxing summer vacation

Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your...

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Hermes rides a firework next to a Goddess in front of a night sky with more fireworks

Top email marketing trends for 2022

To the outsiders, it can sometimes feel like email hasn't changed that much since it was created. Maybe this is why some are so persistent in...

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Hermes wearing a mask sits on a sofa and spies emails

Spam traps: What are they and how to avoid them

When it comes to online mail, spam traps can be the bane of many companies’ existence...

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Gods on graph with candy sprinkles

How to calculate email marketing ROI

Okay, you want to calculate your email marketing ROI. That’s a smart idea, because you really should know how...

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Reading Emails from a mobile device

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Hermes draws an arrow next to a lamp

SMS and email marketing: Comparing communication channels

What do you check more often... your email inbox or your text messages? What’s the best way to reach customers and prospects with marketing messages? How do you think other people prefer to hear from brands? We’re willing to bet that the answers to questions...

Read more

Hermes hanging from an umbrella while a Goddess paints

How to improve the design of your responsive emails

Did you think responsive email design meant sending emails that guaranteed you’d never be ghosted again? It’s okay if you did. But seriously – responsive emails are specifically-coded emails to look tailor-made to whatever device they’re being read on. When emails...

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Hermes thinking about spam

8 ways to avoid ISP Blocklist

The Internet Service Provider (ISP) blocklist is probably your worst nightmare. Ending up on the blocklist is like having your domain name and IP address kicked out of the club, dropped from the mail server, and locked behind a firewall. (Plus, they threw away the key.)...

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Hermes and a Goddess deliver mail in front of a green and orange house

How to handle SPF and the 4 steps to create an SPF record

Do you find dealing with email spammers feels like playing a game of Whac-A-Mole? When you whack one, two more pop up in its place. With spammers, when you find a way of...

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Hermes draws an arrow next to a lamp

SMS and email marketing: Comparing communication channels

What do you check more often... your email inbox or your text messages? What’s the best way to reach customers and prospects with marketing messages? How do you think other people prefer to hear from brands? We’re willing to bet that the answers to questions...

Read more

3 gods celebrating with pink doughnuts

Storytelling in marketing: Make your customer the hero [Infographic]

Most of us already know that there are some major benefits to using storytelling in marketing. However, we’ve all heard some really good stories as well as stories that bore us to death. So, what are the secret ingredients for a powerful and persuasive marketing...

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Gods with graphics

Why green marketing strategies are good for business [Infographic]

There are plenty of marketers out there who care a whole lot about the environment and protecting the planet. Those same marketers are smart enough to know that many...

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Hermes and a Goddess are testing a magnet in front of some sundaes

Multivariate testing: What is it and how to use it

So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...

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Email best practices

Hermes hanging from an umbrella while a Goddess paints

How to improve the design of your responsive emails

Did you think responsive email design meant sending emails that guaranteed you’d never be ghosted again? It’s okay if you did. But seriously – responsive emails are specifically-coded emails to look tailor-made to whatever device they’re being read on. When emails...

Read more

Hermes and a Goddess get ready to paint

How to add and send animated GIFs in emails

We all love a good animated GIF. Nearly 40 years have passed since the world saw its first GIF (a rotating globe created in 1987), and they still intrigue and entertain us. These days...

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Hermes creating grafic in front of the red mailbox

Getting close to your audience using empathetic emails

We all know the best digital marketing strategies build long-term customer loyalty. After all, what business owner in their right mind wouldn’t want to grow and retain their client...

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Hermes and a Goddess paint a wall with brushes

How to create eye-catching newsletters in 8 easy steps

The email newsletter is among the most potent weapons in your email marketing arsenal. They leap buildings with optimal newsletter design, fly around on social media, and...

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